51st Annual Real Estate Journalism Conference
Denver, Colorado - June 14-17, 2017 - Brown Palace Hotel
Click HERE to Download the 2017 Denver Spring Conference Registration Form with
Journalists, Speakers and Paid 2017 NAREE Industry Associate Members -- Hotel Rooms:
To Reserve a room at the historic Brown Palace Hotel at NAREE’s discounted rate of $199
Brown Palace In-House Reservations: (303) 297-3111
Marriott: (800) 627-7468
Book your group rate for NAREE 51st Annual Real Estate Conference
Journalist Only Hotel Rooms:
To reserve a room at the newly renovated Holiday Inn Express located directly above
NAREE's Grand Ballroom Meeting Space
Holiday Inn In-House will be 303-296-0400
Holiday Inn Express Express Reservations: (800) 315-2621
Important information for All Conferees:
To attend the NAREE Conference in Denver you need to complete these three steps:
1. Pay your 2017 dues (if you haven’t already).
2. Register with NAREE for the 2017 Denver Conference using the printable pdf. available at the top of this page.
3. Reserve your Hotel in the NAREE room block at either the Brown Palace -- available to all conferees or the Holiday Inn Express -- Journalists only. (Or let us know that you’re staying with friends or family.)
More Hotel Info:
The iconic Brown Palace Hotel is connected by skybridge to the recently renovated Holiday Inn Express in Downtown Denver. The General Sessions are on the Holiday Inn side of the skybridge. Some special NAREE events are on the Brown Palace side of the skybridge. The Historic Brown Palace Hotel & Spa - Open Continuously Since 1892 — is part of the Marriott Autograph Collection of Unique Boutique Hotels. Holiday Inn Express is part o the IHG rewards program.
The Brown Palace Hotel and Spa offers 241 distinct guestrooms and suites, pure artesian water from its own well and six unique restaurants and bars.
Mail packages to:
Name of Hotel Guest
c/o NAREE Meeting June 14-17
Brown Palace Hotel & Spa
321 17th Street, Denver, Colorado, 80202, USA
303-297-3111 (or your own cell)
NAREE Denver Conference Tentative Agenda as of 4/25/17
Check for Agenda Updates Weekly here on www.naree.org • Schedule subject to change
Wednesday • June 14
8:30 AM Registration and Meet the Press Sign-up and
8:30 AM Welcome Breakfast
9:15 AM Top 10 Issues Facing Real Estate
9:50 AM Rocky Mountain Journalists one Real Estate
10:40 AM Hotels Are Hot
11:30 AM Douglas Yearley, CEO, Toll Brothers
NOON NAREE University Lunch: Podcasts
1:05 PM Housing Report
1:40 PM Single-Family Investment Explosion
2:40 PM Shopping Center Crisis
3:35 PM Shopping Center Crisis
4:10 PM Virtual Reality
5:00 PM Opening Reception
6:00 to 8:00 NAREE Tour
9:00 PM to 10:30 PM President's Suite
Thursday • June 15
8:00 AM NAREE University Breakfast:L Freelancer Inc.
8:50 AM Green Commercial Buildings
9:45 AM Timing the Market
10:20 AM Home Builders & Buyers
11:15 AM Trending Economics
11:55 AM NAREE University Lunch: New Media Species
1:05 PM Disrupting the Real Estate Industry
2:10 PM Vacation Homes & Resorts Symposium
3:10 PM Commercial Real Estate Development
4:10 PM The Housing Shortage
5:00 PM to 6:00 PM Throwback Thursday Reception
6:00 to 8:00 NAREE Tour
9:00 PM to 10:30 PM President's Suite
Friday • June 16
8:00 AM Registration and Meet the Press Sign-up Welcome Breakfast.
8:00 AM NAREE University Breakfast: Merging Data and Narrative Top 10 Issues Facing Real Estate
8:55 AM Affordable Housing
9:50 AM The Apartment of the Future
10:35 AM Mid-Yer Economic Forecast
NOON NAREE's Robert Bruss Real Estate Book Awards Luncheon
1:15 PM The Virtual Mortgage
1:50 PM Commercial Real Estate Trends
2:45 PM Green Luxury Homes
4:00 PM NAREE’s Meet the Press
6:30 PM to 9:00PM 67th Annual NAREE Journalism Competition Awards Presentation and Reception
Saturday • June 17
8:30 AM NAREE University Breakfast: Saturday Morning Review
9:15 AM General Membership Meeting
10:00 AM Conference Ends
NAREE University: The Denver Curriculum
By Dion Haynes
Washington Post and NAREE Vice President
Whether you’re a freelancer or a staffer, a newbie or a veteran, a commercial or residential real estate journalist, this year’s NAREE University will offer a range of panels to sharpen your skills and show you the latest tools and innovations. Moderators and panelists are hard at work ensuring that the Denver sessions will meet our members’ needs and will be as informative and entertaining as possible.
Sessions will touch on a range of topics – from syndication to writing books, podcasting to writing narratives, pitching stories to editors to reporting stories using data, expanding your freelance business to managing your billing and taxing. Panelists include more than a dozen journalists and experts who are at the top of their game and willing to share their expertise.
“I usually come back from the conference with some new tools to use in my work – web sites I hadn’t heard of before and other sources,” said Michele Lerner, who has been a NAREE member for many years. “I’m interested in, with my more than two decades as a freelancer, sharing what it takes to make this a viable profession,” added Lerner, a freelance writer who will serve as a panelist on two sessions this year.
Here’s a synopsis of the panels:
Enhancing Your Brand: The panel will look at how to use social media and other tools to raise the profile of your work and yourself. You’ll learn how to expand your audience and parlay your real estate expertise into TV and radio appearances, syndication and books.
The panel will be moderated by NAREE past president Ellen James Martin, a nationally syndicated columnist with Universal Press Syndicate. Panelists include Ilyce Glink, former TV reporter and writer of the syndicated Real Estate Matters column; Kenneth R. Harney, syndicated columnist with Washington Post Writers Group; Daniel DiClerico, digital content producer at HomeAdvisor, former investigative reporter at Consumer Reports and author of “The Just Right Home;” and Michele Lerner, regular contributor to The Washington Post, Bankrate.com, Urban Land Maga- zine and author of “Homebuying: Tough times, First Time, Any Time.”
Merging Data and Narrative: This panel promises to give journalists the tools to capture readers with a narrative thread and drive home a story’s importance with numbers. The two elements – storytelling and data – are little without each other and veteran panelists will guide the audience in both basic data techniques while also helping attendees find the voice that’s more necessary than ever to reach readers.
The panel will be moderated by Mary Shanklin, senior reporter on the commercial real estate beat at the Orlando Sentinel who has won dozens of local, state and national journalism awards. Panelists include Sandra Fish, an independent data journalist primarily specializing in politics for New Mexico In Depth who’s also done work for Colorado Public Radio, Al Jazeera America and others; and Tina Griego, managing editor of The Colorado Independent who previously worked for the Rocky Mountain News, Los Angeles Times and The Washington Post.
“If you’re going to attend one panel during the conference, this will be the one that will make your writing more compelling and your story pitches stronger,” Shanklin said. “It will make a difference in the work you do.”
Freelancer Inc.: The panel will look at how to organize your freelance business whether you’re doing it full-time or on the side. You’ll learn how to pitch stories to get more work,
juggle assignments for multiple media outlets, organize your billing and tax operations
and sustain your business year after year in good and bad markets. The session will be moderated by Carisa Crawford Chappell, a freelance real estate writer for The Washington
Post. Panelists include Marcie Geffner, who has written for The Washington Post, Los Angeles Times, Chicago Sun-Times and Las Vegas Review Journal; Harvey Jacobs, a real estate lawyer and freelance columnist for The Washington Post; and Michele Lerner.
Podcasts Demystified: The panel will look at the rapidly expanding world of podcasts. Learn how to create your own programming on this platform which has exploded in the past two years following the “Serial” podcast and is becoming the tool of choice by journalists and media outlets.
The panel will be moderated by Robyn A. Friedman, a Florida-based writer who freelances for The Wall Street Journal and who has practiced real estate law. Panelists include Nancy Sarnoff, real estate reporter and blogger at the Houston Chronicle; Joshua Dorkin, BiggerPockets, home to iTunes’ #1 real estate podcast and Todd LaBorwit, a Washington, D.C.-area mortgage broker who has hosted a real estate podcast.
Other NAREE University sessions will include "New Media Species" and the Saturday Morning Review of Award winning stories.
Brown Palace Hotel in Denver, CO
NAREE’s Meet the Press in Denver
By Sue Doerfler
NAREE Past President Meet the Press Chair
Where can reporters and editors get 10 to 20 potential story ideas in an hour? Where can publicists pitch their story ideas in person to a wide variety of publications in a short period of time? Where can columnists and freelancers consult with editors about their columns or learn more about what publications need in the way of information? Where can authors go to tell the media about their books?
NAREE’s Meet the Press
The event, now in its 21st year, is a fun, fast-paced and informative opportunity for both Journalist and Industry members from around the country to meet at one time, under one roof. During this year’s event, which is slated for Friday, June 16, conference registrants can sign up for a series of 3-minute, one-on-one interviews with dozens of journalists who are participating. Sign-up sheets will be in the registration area the first three days of the conference.
Tips for public relations professionals:
Before you sign up for an appointment, do your homework. Make sure it’s a good match. Get to know the media outlet and the work of the individual by checking online ahead of time.
Show off your new products, clients and projects to editors, writers and columnists.
Hand out flash drives filled with the information. These are lighter and less bulky than press kits for journalists to carry back home.
Check the registration sheets occasionally. Sometimes appointments are changed or canceled and you may be able to sign up for an unexpected opening.
Tips for journalists:
Come to Meet the Press at least 10 minutes early and find the table with your name on it.
Bring your laptop to show off your digital publication.
Don’t forget a stack of business cards, too.
Tips for everyone:
• Be sure to have fun. Meet the Press is a great way to meet other NAREE members.