2013 Real Estate Journalism Spring Conference Agenda
Date: June 4 - 8, 2013
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Hilton Atlanta
255 Courtland St. NE
Atlanta, GA 30303

Contact: NAREE Hotel Room Rate
Phone: 404-659-2000
                                                       To register and reserve a hotel room CLICK HERE 
NAREE 2013 ATLANTA CONFERENCE AGENDA ( updated for 5/22/13 - 9:00 PM Eastern) 
47thAnnual National Association of Real Estate Editors Conference
Tuesday • June 4
6:15 PM — Take Me out to the Ballgame (optional) - Meet at John Portman Blvd Exit next to Fed Ex/Kinkos, Hilton Atlanta Hotel.
6:30 PM  Shuttle Bus leaves Hilton for Turner Field.
7:10 PM — Atlanta Braves vs. Pittsburgh Pirates – Group on your own option - Tickets are $20.
To purchase tickets contact: Elizabeth Hagin, The Wilbert Group. Email: or call: 678-642-4301.Deadline to purchase tickets to sit with the group is May 29.
Circa 9:50 PM — Shuttle returns to Hilton after game ends
Wednesday • June 5
8:30 AM - 6:00 PM — Registration and NAREE’s Meet the Press Sign-up - Crystal Ballroom Foyer, Lobby level, Hilton Atlanta
8:30 AM - 6:00 PM — Cyber Café - Crystal Executive Boardroom and Foyer, Lobby level
8:30 AM — Welcome Breakfast - Crystal Ballroom, Lobby level, Hilton Atlanta
NAREE President Kris Hudson, Wall Street Journal and NAREE Conference Chair and Board Member Matt Valley, France Media Inc.
8:45 AM - 9:25 AM — Lights, Camera, Action: Real Estate Show Taping - Crystal Ballroom
Shooting the “Morning View.” See first-hand how it’s done and get tips video production tips on live sound, single vs. multiple camera set-up, lighting and more. Bill Dabney, FNC Corp. Communications and professional photographer. Workshop Facilitator: NAREE Conference Advisor and Past President Ralph Bivins,
9:30 AM - 10:00 AM — NAREE University: Mining The Fed for Timely Data To Enhance Your Stories - Crystal Ballroom
Lynne Anservitz and Tom Heinjes, Atlanta Federal Reserve. Workshop Facilitator: Matt Valley, France Media.
10:05 AM - 10:35 AM — Opening Speaker: Howard Gelbtuch, Chair, Counselors of Real Estate. Crystal Ballroom
CRE Reports: Top 10 Issues Facing Real Estate Residential & Commercial Over the Next Decade. Introduction: Matt Valley, France Media.
10:40 AM - 11:30 AM — Home Price Progression: What’s Next? - Crystal Ballroom
Tom O’Grady, Pro Teck Valuation; Bill Rayburn, FNC and NAEBA President Michael Byrd, SLO Home Store. 
Moderator: Oshrat Carmiel, Bloomberg News 
11:30 AM - 12:45 PM — NAREE University: Tweet Your Beat Lunch – Crystal Ballroom
Serious tools and skill building – link sharing, embedding, hashtagging, feeds and the impact of Twitter and Fourth Estate. Lily Leung, San Diego Union-Tribune, Michelle Jarboe McFee, Plain Dealer and Tony Wilbert, Wilbert Group. Moderator: NAREE Chairman Harold Bubil, real estate editor, Sarasota Herald-Tribune.
Plus “Nest Eggs” - A not so trivial pursuit of the most talked real estate tweets - MC: Audie Chamberlain,
12:50 PM - 1:40 PM — Mortgage Lending: QRM and Hard to Get Loans - Crystal Ballroom
Rob Chrane, Down Payment Resource; Erin Lantz, Zillow Mortgage and Marshall Crawford, NeighborWorks America. 
Moderator: NAREE Board Member Polyana da Costa,
1:45 PM - 2:35 PM — Net Zero: The Latest Trends in Green Building/Off-Grid Ready Homes and Sustainable Structures - Crystal Ballroom
David Goswick, Houze; Steve Fader, EcoClassic Homes and Laura Craft, LaSalle Investment Management. 
Moderator: Sheri Koones, Author, “Prefabulous + Almost Off the Grid: Your Path to Building an Energy Independent Home.”
2:40 PM - 3:30 PM — The Workplace Debate: Downtown vs. Suburbs - Crystal Ballroom
John McColl, Cousins Properties; Robert Bach, Newmark Grubb Knight Frank; Rob Metcalf, Jones Lang LaSalle and David Kitchens, Cooper Carry
Moderator: Matt Hudgins, freelance writer – New York Times.
3:35 PM - 4:25 PM — New Players in Single Family Investing - Crystal Ballroom
David Hicks, HomeVestors; Kevin Hommel, Memphis Invest Management and Aaron Edelheit, The American Home.  
Moderator: John Gittelsohn, Bloomberg News.
4:30 PM - 5:00 PM — NAREE University: Freelancing in Digital Age - Crystal Ballroom
Melinda Fulmer, Freelance writer – MSN Real Estate and others; Anya Martin, freelance writer – Wall Street Journal and others;  and Mary Umberger, freelance writer – Chicago Tribune and others. Moderator: Camilla McLaughlin, Freelance writer – Unique Homes magazine and others.
5:00 PM - 6:00 PM — Opening Reception - Crystal Ballroom Foyer
NAREE President Kris Hudson, Wall Street Journal. The Different Atlantas: 
Maria Saporta, Columnist, Atlanta Business Chronicle.
6:15 PM - 7:30 PM — Atlanta Skyline Reception and Model Tour – The Residences at W Atlanta – Downtown
Hi Rise Strategies: Uri Vaknin, The Marketing Directors. Skyline Observations: Scott Trubey, Atlanta Journal-Constitution.
Walk to W or share a cab (5 minutes) with your NAREE colleagues. 45 Ivan Allen Blvd. #2604, Atlanta, GA 30308. Use the condominium entrance.
9:00 PM - 10:30 PM — President’s Suite – Kris Hudson, Wall Street JournalHilton Atlanta - Room TBA - Featuring “Wry Ideas” with NAREE Vice President Daniel Taub, Bloomberg. 
Enjoy libations and light bites while connecting with media colleagues during this lively networking tradition.
Thursday • June 6
8:00 AM - 6:00 PM — Registration and NAREE’s Meet the Press Sign-up - Crystal Ballroom Foyer, Lobby level, Hilton Atlanta.
8:00 AM - 6:00 PM — Cyber Café - Crystal Executive Boardroom and Foyer, Lobby level
8:00 AM - 8:45 AM — NAREE University Breakfast: Digital Media: Covering New Ground - Crystal Ballroom, Lobby level, Hilton Atlanta
Matthew Strozier, Online Real Estate Editor, Wall Street Journal and Suzann Silverman, Real Estate Editor, Commercial Property Executive.
Workshop leader: NAREE Board Secretary Mary Shanklin, Orlando Sentinel.
8:50 AM - 9:40 AM — Multifamily Midyear Forecast - Crystal Ballroom
Robert Hart, Kennedy Wilson Multifamily Management Group; Mark Obrinsky, NMHC and Greg Willett, MPF Research. 
Moderator: NAREE Vice President Daniel Taub, Real Estate Editor, Bloomberg News.
9:45 AM - 10:35 AM — The Boom in Luxe Housing - Crystal Ballroom
Kofi Nartey, The Agency of Beverly Hills; Martha Turner, Martha Turner Properties and Jack Cotton, Cotton Real Estate. 
Moderator: Alyssa Abkowitz, Wall Street Journal.
10:40 AM - 11:10 AM — Mid-Year Hotel Outlook – Crystal Ballroom. Mark Woodworth, PKF Hospitality Research.
11:15 AM - 12:00 PM — Studying a Niche: The Student Housing Panel – Crystal Ballroom
Miles Orth, Campus Apartments; Wes Rogers, Landmark Properties and Doug Brown, Capstone On-Campus Management. 
Moderator: Randy Shearin, Editor, Student Housing Business/France Media.
12:00 - 1:00 PM — NAREE University Lunch: Behind the Mic: Getting and Staying on the Radio – Crystal Ballroom
Ilyce Glink, nationally-syndicated columnist, television reporter and radio talk show host and Michael BullCommercial Real Estate Show. 
Moderator: NAREE Chairman Harold Bubil, Real Estate Editor, Sarasota Herald-Tribune.
1:05 PM - 2:15 PM — Forum: The Future of Online Real Estate – Crystal Ballroom
Lanny Baker, ZipRealty; Greg Schwartz, Zillow; Ken Shuman, Trulia; Errol Samuelson, Move -; John Heithaus, MRIS and Eric Eckardt, Hubzu. 
Moderator: Matt Carter, Real Estate Editor, Inman News.
2:25 PM — All Aboard - Board Shuttle for Atlantic Station
Meet at John Portman Blvd. Exit next to Fed Ex/Kinkos, Hilton Atlanta Hotel. (15 minutes from hotel)
2:45 PM — Atlantic Station: Trends in Mixed-use New Urban Style  - 21st floor BB&T Building - 271 17th Street, Atlanta, 30363.
Reception Opening Remarks: Jeff Keppen, CBRE Group.  
Conversation and Q & A with Mark Toro, North American Properties with Moderator: Kris Hudson, Wall Street Journal. 
3:30 PM — Tour the Atlantic condominium and tech lofts, plus the “village green” at Atlantic Station, a mixed-use 138-acre new-urban style, multi-billion-dollar development located on a former brownfield site on the northwestern edge of Midtown.
4:30 PM — Landmark Reception on the Lawn at Millennium Gate at Atlantic Station
Conversation and informal tour Gate design team competition winner and author, Marianne Cusato and Rodney Cook, National Monuments
Foundation. Enjoy a little time outside to experience this new monument in an era when few place-making
projects of this scale are being built.
5:30 PM — All Aboard: Ponce City Market tour (15 minutes from Atlantic Station and Hilton Hotel)
One shuttle returns to Hilton.
5:45 PM — Arrive at Ponce City Market for Q & A and Tour with Matt Bronfman, CEO Jamestown Development and tour with Mike Phillips, Jamestown COO. 
Light Refreshments. As the largest adaptive reuse project in Atlanta's history, Ponce City Market will restore 1.1 million square feet of the historic Sears, Roebuck & Company building, creating a vibrant urban centerpiece that combines 300,000 square feet of retail and restaurants, 450,000 square feet of office space and 260 residential units.
7:00 PM — Shuttles return from Ponce City Market to Hilton.
9:00 PM - 10:30 PM — NAREE President’s Suite – Hilton Atlanta - Room TBA - "A Taste of Atlanta" with Anya Martin, contributing writer, Wall Street Journal and others.
NAREE President Kris Hudson, Wall Street Journal.
Enjoy libations and light bites while connecting with media colleagues during this lively networking tradition.
Friday • June 7
7:15 - 8:15 AM — NAREE Board Meeting
8:00 AM - 4:00 PM — Registration and NAREE’s Meet the Press Sign-up - Crystal Ballroom Foyer, Lobby level, Hilton Atlanta
8:00 AM - 6:00 PM — Cyber Café - Crystal Executive Boardroom and Foyer, Lobby level
8:00 AM - 8:40 AM — NAREE University Breakfast: Newspaper Survival Tactics - Crystal Ballroom
Conversation and Q & A with Kevin Riley, Editor, Atlanta Journal-Constitution with Moderator: Suzann Silverman, Real Estate Editor Commercial Property Executive.
8:45 AM - 9:15 AM — Keynote Speaker – U.S. Senator Johnny Isakson, (R-Ga.) - Crystal Ballroom
Introduction: NAREE President Kris Hudson, Wall Street JournalRemarks followed by Q & A.
9:20 AM - 10:10 AM — Mid-Year Economic Forecast - Crystal Ballroom
Lawrence Yun, National Association of Realtors; Jed Kolko, chief economist, Trulia; Mark Fleming, Core Logic. Moderator: Steve Brown, Dallas Morning News.
10:15 AM - 11:15 AM — The Next Evolution of New Urbanism - Symposium and Q & A - Crystal Ballroom - Moderator: David Bodamer, National Real Estate Investor magazine.
Business Models: 
            • The Eco Village: Steve Nygren, Serenbe Communities, Chattahoochee Hills, GA 
            • The New Resort Town: Jackie Doak, Dart Realty - Camana Bay, Grand Cayman Island
A Founder's View of the Future: Andres Duany, co-founder: DPZ Architecture, Miami, Florida, the Congress for New Urbanism and the school of architecture and town planning with an antidote to sprawl.
A NAREE Exclusive: Designs on the New Urban Grid: Andres Duany looks at what's next in the suburbs, cities and towns across the globe.
11:20 AM - 11:50 AM – Lessons from the Crash - Crystal Ballroom 
Allan Weiss, Weiss Residential Research. Introduction: Ralph Bivins,
11:55 AM - 1:05 PM — NAREE's Robert Bruss Real Estate Book Awards Luncheon - Nikolai's Roof Restaurant - Hilton Atlanta 30th floor.
Speaker: Marianne Cusato, designer and author, "The Just Right Home." NAREE Past President Leigh Robinson, author/publisher, "Landlording."
1:15 PM - 2:05 PM — Builders are Back: Home Building Rebound: Crystal Ballroom
Fred Ehle, PulteGroup; Terry Russell, FrontDoor Communities and Eugene James, Metrostudy.
2:10 PM - 3:00 PM — Myths and Misconceptions About Seniors Housing - Crystal Ballroom
Brendan Barr, NorSouth; David Schless, American Seniors Housing Association and J. Michael Stephen, Health Care REIT, Inc. 
Moderator: Matt Valley, Editor, Seniors Housing Business/France Media.
3:05 PM – 3:35 PM — NAREE University: Better Blogging Practices - Crystal Ballroom 
Candace Evans, Candy's and Lauren Beale, Los Angeles Times.
3:45 PM - 5:00 PM — NAREE’s Meet the Press - Room 309-312 - Third floor
NAREE's own mini media tour in a speed dating format. Conferees may sign up for three-minute appointments with the nation's top real estate and home and design journalists at NAREE Meet the Press Registration Desk at the conference. Expected media participants include: Alyssa Abkowitz, Wall Street Journal; Lauren Beale, Los Angeles Times; Jerry Becker, MSN Real Estate; Ralph Bivins,; David Bodamer, National Real Estate Investor; Andrea Brambila, Inman News; Kevin Brass, World Property Channel; Steve Brown, Dallas Morning News; Harold Bubil, Sarasota Herald-Tribune; Oshrat Carmiel, Bloomberg; Matt Carter, Inman News; Steve Cook, Real Estate Economy Watch; Polyana da Costa,; Daniel DiClerico, Consumer Reports; Candy Evans,; John Gittelsohn, Bloomberg; Matt Goldstein, Reuters; Prashant Gopal, Bloomberg; Dion Haynes, Washington Post; Matt Hudgins, Freelance writer - New York Times; Kris Hudson, Wall Street Journal; Michelle Jarboe McFee, Plain Dealer; Valerie Kellogg, Newsday; Jaime Lackey, Northeast Real Estate News; David Levitt, Bloomberg; Lily Leung, San Diego Union-Tribune; Camilla McLaughlin, freelance writer – Unique Homes and others; Mark Moffa, Unique Homes; John Nelson, Texas Real Estate Business; Lynn Peisner, Student Housing Business; Gail Ravgiala, Design New England; Doug Sams, Atlanta Business Chronicle; Jarred Schenke, Bisnow; Mary Shanklin, Orlando Sentinel; Randy Shearin, Shopping Center Business;Matt Strozier, Wall Street Journal Online; Daniel Taub, Bloomberg News; Scott Trubey, Atlanta Journal Constitution; Mary Umberger, Columnist - Chicago Tribune; Matt Valley, Seniors Housing Business; Alicia Wallace, Boulder Daily Camera; Lois Weiss, NY Post and others. Chair: Sue Doerfler, Arizona Republic (Complete list at MTP Sign-up Desk.)
5:00 PM - 6:00 PM — TGIF Reception. Hilton
6:15 PM - 8:00 PM — 63rd Annual NAREE Journalism Competition Awards Reception. Location: TBA. Presiding officers, Kris Hudson, Wall Street Journal; Daniel Taub, Bloomberg and Harold Bubil, Sarasota Herald-Tribune.
8:30 PM - 10:00 PM — Apres Awards – President’s Suite - Room TBA - Kris Hudson, Wall Street Journal. "Fiesta Night"
Enjoy libations and light bites while connecting with media colleagues during this lively networking tradition.
Saturday • June 8
8:00 AM - 9:15 AM — Cyber Café Open - Crystal Executive Boardroom and Foyer, Lobby level
8:00 AM - 9:15 AM — NAREE University Breakfast: Saturday Morning Review - Crystal Ballroom
A Roundtable Discussion and back stories with award winners of NAREE’s 63rd Annual Real Estate Journalism Competition. Moderator: Lauren Beale, Los Angeles Times.
9:20 - 9:50 AM — General Membership Meeting – Crystal Ballroom
9:55 AM — All Aboard for NAREE’s Saturday Serenbe Sojourn - Meet at John Portman Blvd Exit next to Fed Ex/Kinkos, Hilton Atlanta Hotel.
10:45 AM — Serenbe Tour Begins. Tour leader Garnie Nygren, Serenbe.
One of the most innovative new urban-style country villages in the world, Serenbe is only 30 minutes from Hartsfield-Jackson International Airport. Serenbe's 25-acre organic farm is a short walk from the main village. Blueberries are part of the edible landscape and streets -- lined with "green" houses-- connect to country walking paths of this 1,000-acre sustainable community.
11:30 AM — A visit to Serenbe's Farmer’s Market.
12:15 PM — Lunch at Serenbe.
1:15 PM — Bus leaves Serenbe.
1:45 PM — Bus arrives Atlanta Airport.
2:15 PM — Bus arrives Hilton Atlanta.

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